LEXUS LAUNCHES NEW FLAGSHIP LS SEDAN
Lexus also expanded the customer care for which it is renowned, announcing an unconditional 10-year complimentary roadside assistance program to make ownership even easier and more beneficial.
Lexus Australia chief executive Scott Thompson said the new LS 500 draws on the proud history of its predecessors.
"The new Lexus flagship is destined to repeat LS history as a car that redefines and advances automotive luxury expectations and customer satisfaction," he said.
"With multiple world and Lexus firsts, it breaks new ground in design, technology and performance. More than any other model, the LS embodies the history and image of Lexus and serves as a symbol for everything the brands represents - a luxury lifestyle brand that offers amazing experiences."
Mr Thompson said Japanese aesthetics, drawing on the skills of master craftsmen and the "omotenashi" or hospitality principle, reflected the human-centred engineering and attention to detail inherent with the Lexus brand.
"This human touch gives the Lexus brand its soul and sets it apart from our competitors," he said.
Foundation for the new design and chassis was the GA-L platform that allowed Lexus to extend the wheelbase, provide a spacious interior, and achieve an ideal front-rear weight balance and the lowest centre of gravity in class for greater agility and comfort.
LS chief engineer Toshio Asahi said the challenge for Lexus with the fifth-generation model was not simply to go beyond the achievements of the past, but to re-imagine what a global flagship sedan should be.
"In doing so, four key pillars underpinned the development of the new LS - brave design, Takumi craftsmanship, exhilarating performance and imaginative technology," he said.